Ads Run by One Person Who Actually Reads the Data.
No account manager buried in forty other clients, no guesswork dressed up as strategy. Every decision on your account is backed by data, made by the person actually running it.
Every campaign runs on tools you can verify yourself.
CallRail
Google Ads
GA4
Local Services Ads
Business Profile
HubSpot
Looker Studio
Meta Ads
WordPress
GoHighLevel
CallRail
Google Ads
GA4
Local Services Ads
Business Profile
HubSpot
Looker Studio
Meta Ads
WordPress
GoHighLevel
Why Cibled Exists
Most HVAC and home service companies have been sold the same story by every agency they've talked to: more ads, more spend, more promises. Cibled was built as the opposite of that. Every campaign, every landing page, and every dollar of ad spend is treated as something to be measured, tested, and proven, not just launched and hoped for.
The name comes from the French word cibler, to target. That's the whole philosophy in one word: no wasted spend, no vague targeting, no guessing which keywords or audiences might work. Just precision, applied to an industry that rarely gets it.
You're not handed off to a junior account manager once the contract is signed. You work directly with the person actually managing your account, reading your numbers, and making the calls on what changes next.
What Drives Us
The principles behind every account we manage, not just marketing language.
Data Over Guesswork
Every decision gets tested against real numbers before it's called a win. No hunches presented as strategy.
Full Transparency
Flat fee, no markup on ad spend, no hidden line items. You always know exactly what you're paying for.
Direct Access
No account manager buried in forty other clients. You talk to the person actually running your campaigns.
Results, Not Vanity Metrics
Cost per booked job matters, not clicks or impressions. That's the number every report is built around.
Meet the Founder
Mohammed Sami Qasdaoui founded Cibled after building a background in data science, a field built entirely around one idea: decisions should be made from evidence, not intuition. That same discipline is what runs underneath every campaign Cibled builds. Keyword decisions, budget allocation, landing page changes, all of it is treated as a hypothesis to test against real numbers, not a guess dressed up as expertise.
Most agencies in this space are run by people who learned ads by running ads, trial and error, with a client's budget footing the bill for the learning curve. A data science background changes that starting point entirely. It means understanding statistical significance before calling a test a win, understanding what a small sample size can and can't tell you, and knowing the difference between correlation in your numbers and something that's actually worth acting on.
That's the standard every account is held to here. Not "this looks like it's working," but "here's the data, and here's exactly why we're making this call."