Ads That Book Jobs, Not Just Clicks.

Cibled runs paid advertising built specifically for HVAC, plumbing, electrical, and other home service companies, every campaign structured around the calls that actually turn into booked jobs, not vanity clicks.

Get The Free Audit

Free Takes 1 minute No obligation

Every campaign runs on tools you can verify yourself.

CallRail

Google Ads

GA4

Local Services Ads

Business Profile

HubSpot

Looker Studio

Meta Ads

WordPress

GoHighLevel

CallRail

Google Ads

GA4

Local Services Ads

Business Profile

HubSpot

Looker Studio

Meta Ads

WordPress

GoHighLevel

Your Ad Spend Is Working. Just Not For You.

Most HVAC and home service companies aren't losing money because their ads don't run. They're losing money because of what's happening underneath them, and nobody's watching it closely enough to catch it.

Your Phone Rings, But It's the Wrong Call.

Broad match keywords pull in searches from outside your service area or people looking for a $79 filter change instead of a full install. You end up paying full price for clicks that were never going to convert.

You're Bidding Against 5 Competitors for the Same Client.

Every HVAC company in your market chases the same high-intent keywords, driving cost per click up in real time. Without ads tuned for relevance, you pay more per click than competitors who've optimized theirs.

Clicks Convert, But the Page Loses Them.

A generic homepage with no clear offer, slow load times, or no click-to-call button kills conversions before they happen. Ads can only do half the job, the landing page has to close the other half.

Someone Calls, No One Knows If They Became a Client.

Missed calls, after-hours calls, and calls that never get logged disappear with no attribution. Without call tracking, you can't tell which campaigns are actually filling your schedule.

Don't Take Our Word For It. Score Your Own Ads.

We built a 15-question audit tool that grades your current setup the same way we'd grade it for a paying client. Takes about 2 minutes, completely free, no strings attached.

You'll get a real score, broken down into what's working, what's average, and what's actually costing you money, plus the exact areas we'd fix first if you signed on. If it's useful even if you never hire us, that's the point.

Question 7 of 15

Do you actually know your cost per booked job, not just your cost per lead?

Yes, tracked precisely

I know cost per lead, not per job

No idea

From First Audit to Booked Jobs, Here's the Path.

Five steps, no guesswork, no black box.

Free Audit

We review your current ads, or your market if you're new to paid search, and flag exactly where spend is being wasted or opportunity is being missed.

Onboarding Call

We walk through your goals, service area, and current setup together to confirm the right plan and scope for your business.

Implementation

We build your Search campaigns, optimize your Local Services Ads profile, launch your dedicated landing page, and set up call tracking and your reporting dashboard.

Launch and Optimize

Campaigns go live, with ongoing optimization at the frequency built into your plan, so performance keeps improving instead of sitting on autopilot.

Reporting

You see cost per lead and cost per booked job in your dashboard, so you always know what your ad spend is actually producing.

Everything Your Ads Need to Actually Book Jobs

Four connected pieces working together, not separate services handled in isolation.

Paid Search & Local Visibility

We run Google Search Ads and fully optimized Local Services Ads side by side, since most home service customers use both to find someone fast. Campaigns are built around your specific service lines and adjusted seasonally, so your spring push and your fall push are never running on the same generic setup.

Landing Pages & Conversion

A dedicated landing page is built for each core service, not a generic homepage, and it's continually optimized based on how visitors actually behave. This is where the click either becomes a call or gets lost, so it's treated as its own ongoing project, not a one time build.

Call Tracking & Reporting

Every campaign is tied to call tracking, so you can see which ads are actually generating calls, not just clicks. Your dashboard shows cost per lead and cost per booked job in one place, so you always know what your ad spend is really producing.

Reputation & Local Presence

Your Google Business Profile is managed and optimized alongside your ads, with support generating the reviews that keep your local ranking and trust signals strong. Paid ads and organic local presence work together instead of being handled separately.

Why Work With Cibled

A few reasons this feels different from working with a typical agency.

You Work Directly With Us

No handoffs, no account manager buried in forty other clients. You talk to the person actually running your campaigns.

Built Only for Home Service Businesses

We don't split our attention across restaurants, law firms, and e-commerce stores. Every campaign is shaped around how home service customers actually search and call.

Flat Fee, No Markup on Ad Spend

Our management fee never changes based on how much you spend with Google. Our only incentive is getting you more booked jobs.

Cost Per Booked Job, Not Just Clicks

We report what you actually care about, what a customer costs you and whether they became real revenue.

Pick the Plan That Matches Where You're At

Flat monthly fee. No markup on your ad spend, ever.

Starter

$990/mo

Paid Search & Local Ads

Google Search Ads
Optimized Local Services Ads (LSA)
Seasonal campaign planning

Landing Pages

Dedicated landing page
Ongoing landing page optimization

Reputation & Local Presence

Google Business Profile management
Review generation support

Tracking & Reporting

Call tracking
Basic reporting dashboard

Book Demo

Growth

$1,500/mo

Everything in Starter, plus:

Expanded Paid Search

Additional Search campaigns by service line
Display, YouTube, and Meta/Instagram lead ads, if applicable or agreed on
Multi-location campaign structure, if applicable
Competitor conquesting campaigns

Advanced Tracking & Reporting

CRM-integrated call tracking with recording and scoring
Weekly optimization and a monthly strategy call
Upgraded custom reporting dashboard

Book Demo

Custom

Let's Talk

For multi-location HVAC and home service groups, franchises, or businesses whose needs go beyond a standard package. We'll scope a plan built around your specific markets and goals.

Book Demo

Built for Home Service Businesses

HVAC Plumbing Electrical Roofing Pest Control Garage Doors Landscaping HVAC Plumbing Electrical Roofing Pest Control Garage Doors Landscaping

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