Free Tool

What's Your PPC Readiness Score?

7 quick questions. See exactly where your ad setup is strong, and where it's quietly leaking money.

Question 1 of 15

What's your current monthly ad spend?

Not running paid ads yet
Under $1,000/mo
$1,000 to $3,000/mo
$3,000+/mo

Question 2 of 15

Are you running Local Services Ads (LSA)?

Yes, fully set up
Yes, but not optimized
No
Not sure what that is

Question 3 of 15

Do you have call tracking set up?

Yes, on every campaign
Just a general number
No

Question 4 of 15

How's your Google Business Profile?

Fully optimized, updated often
Set up but neglected
Barely touched

Question 5 of 15

Do you use dedicated landing pages per service?

Yes, a page per service
Just my homepage
Not sure

Question 6 of 15

How many Google reviews do you have?

50+ and recent
Some, but outdated
Very few or none

Question 7 of 15

Do you know your cost per booked job?

Yes, tracked precisely
I know cost per lead, not per job
No idea

Question 8 of 15

How tightly are your campaigns geo-targeted to your service area?

Locked to my exact service radius
Roughly targeted, not precise
Not sure, or running broad/statewide

Question 9 of 15

Do your campaigns adjust for seasonal demand (AC in summer, heating in winter)?

Yes, budget and keywords shift by season
Somewhat, but mostly manual
No, it runs the same year-round

Question 10 of 15

How mobile-friendly is your website or landing pages?

Fast and built mobile-first
Works, but slow or clunky on phone
Not sure, never checked

Question 11 of 15

What happens when you miss a call from a lead?

Tracked and followed up on quickly
Sometimes we call back, sometimes not
No real process for it

Question 12 of 15

Do you use a CRM or system to manage incoming leads?

Yes, every lead is logged and tracked
Somewhat, mostly a spreadsheet or notebook
No system at all

Question 13 of 15

Do you respond to your Google reviews, good and bad?

Yes, consistently
Only sometimes
Rarely or never

Question 14 of 15

Do you run retargeting ads to past website visitors?

Yes, actively
Tried it once, not currently
No, or not sure what that is

Question 15 of 15

Do you have a clear ad presence for emergency/24-7 service calls?

Yes, a dedicated emergency campaign
It's mixed in with regular campaigns
No separate presence for it

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